The BurnLounge Zone

the latest news from the music stores of, by and for the people

Sunday, December 31, 2006

Google

New York City Concert Series is a Showcase for Rising Talent

By Janet Hagan
New York, NY – BurnLounge street teams were out in force during the College Music Journal (CMJ) Music Marathon that ran from October 31 through November 4. The teams distributed Band Together, Stand Apart guide books for bands and artists interested in getting their music in the BurnLounge catalog, as well as Band Together, Stand Apart-branded Money2Burn Cards, each good for a free download, to all music fans at various venues throughout Manhattan and Brooklyn.
Band Together, Stand Apart guide books are aimed at bands and artists who not only want to get their music in the BurnLounge catalog, but want to know alternative ways to market their music. BurnLounge has put together this helpful guide so artists will be able to get their names and music to the public in more effective and meaningful ways.
“Our presence at CMJ was important this year because the demographic of the bands and fans in attendance reflect those we need to be engaging more,” said Bryan Ling, BurnLounge VP of A&R.
The CMJ Music Marathon, hosted in New York City for 25 years, has been a beacon for the world’s best new music, introducing thousands of rising stars through showcases and concerts.
This year, more than 100,000 music professionals, artists and fans converged during CMJ to watch the 1,158 shows.
The response to the BurnLounge teams and materials was great, and BurnLounge looks forward to bringing more promotional and marketing resources to future industry events, such as South by Southwest in March 2007.

Be sure and check the ResourceCenter at www.burnlounge.com/rooster to get yourself or your friend’s band a copy of Band Together, Stand Apart.

Thursday, November 09, 2006

Google

The Motley Fool Names BurnLounge Among "The True Innovators" in the Music Industry

The Motley Fool, a popular investment website, recently named BurnLounge one of the music industry’s “true innovators.” The article, entitled “And the Dot-Com Cradle Will Rock,” was penned by regular contributor Rick Aristotle Munarriz and appeared November 7th, 2006. Here’s an excerpt:
“The true innovators and enablers are coming from unlikely places…You also have the clever BurnLounge that allows individuals to dream of becoming major moguls by opening up their own digital downloading stores….the tide is turning for the undiscovered artisans out there. The opportunities are there.”

www.burnloungezone.com

Sunday, October 29, 2006

Google

Justin Timberlake Joins Burnlounge

Another industry mega-star has decided that BurnLounge is the best way to build his already colossal fan base and sell his music.
Justin Timberlake has teamed with BurnLounge to bring his latest release, “FutureSex/LoveSounds”, to his fans by way of BurnLounge. With BurnLounge, Timberlake plans to turn his fans into a powerful team of retailers to spread the music he’s crazy about. According to BurnLounge E.V.P. of Operations Kevin Keranen:
“You won’t have to convince anyone of the magnitude of owning your own internet corner record store when one of the largest artists in the world has one.” The real beneficiary of this deal is not only BurnLounge or Justin Timberlake – it’s you, the BurnLounge retailer.
If a fan wanted to join Justin’s team, it’s amazingly simple. To be instantly routed to his BurnLounge, he or she just has to click here and once they’re in his store, they can click "Become a Retailer". Or, if they’re visiting his website, they can click the BurnLounge button made available there. Timberlake’s album is already being reported as a huge seller on FrontBurner’s Top Downloads, which is not surprising, since it carries with it a certain cachet. High expectations awaited this sophomore solo effort, and already the strong reviews are piling in. So whether you’re a longtime J.T. nut or just someone who enjoys really good music, you’re going to want to check out his store.
For more information and to watch a video to see how you can own your own online music store just like Justin Timberlake go to www.burnloungezone.com

Monday, October 02, 2006

Google

Have You Heard The News? There's Good Rockin' Tonight!!!

By Steve Yanosey

Elvis’ been gone for almost 30 years, but BurnLounge has found a new way to honor rock and roll’s greatest frontiersman: By providing him with his own BurnLounge retailer store.
In an excellent example of BurnLounge’s pledge to restore the music industry’s balance of power to the people, a retailer took it upon himself to contact Elvis Presley Enterprises. It turned out that Elvis’ estate was very interested in hearing about BurnLounge. After a very enthusiastic exchange of information from both sides, the rest, as they say, is history. Now BurnLounge customers will have access to a store that’s all King, all the time.
What does all of this amount to? Simply put, it’s a marvelous illustration of how BurnLounge can help not only emerging independents, but extend the reach of even the greatest artists in music history.
“Musicians opening BurnLounge retailer stores are a validation of the artist-fan connection,” remarked Stephen Murray, Chief Creative Officer of BurnLounge. “And you can’t find a bigger artist than Elvis. He’s sold more records than anyone can count. And now his estate feels the BurnLounge model is the next step to furthering his legacy.”
In other words, BurnLounge has been endorsed by people who have been to the top of the mountain and back. They feel BurnLounge can help them. If BurnLounge can help artists of that stature and reach, imagine what we can do for your favorite unknown independent artists.
So, are you ready to hear rock n’ roll personified? Take a peak at the BurnList listed here for a nice Elvis primer to get the ball rolling.
Here's a list Elvis' favorite burns.
Good Rockin’ Tonight
Suspicious Minds
Blue Suede Shoes
Viva Las Vegas
Now or Never
Can’t Help Falling in Love
Burnin’ Love
Don’t be Cruel
Heartbreak Hotel
Hound Dog

Monday, September 25, 2006

Google

NASCAR, Indy Car, and BurnLounge: Because Burning Up Tracks Can Be Done in More Ways Than One

By Steve Yanosey

Danica Patrick knows BurnLounge. So do Dale Ernhardt, Jr, Tony Stewart, Rusty Wallace, Jimmy Johnson, and a host of other drivers who don’t necessarily care too much about the speed limit. And they heard about BurnLounge just like anyone else – through word-of-mouth.
BurnLounge customers will now be able to access retailer stores owned and operated by these famous NASCAR and Indy Car drivers to see what kind of music these athletes love.

BurnLounge and the race car driving community are a natural match. It’s a truly symbiotic relationship that provides this company and the racing public with the chance to grow exponentially. What BurnLounge does for NASCAR drivers is provide a conduit for a large community of people to hear music they might not otherwise experience. Racing enthusiasts will be able to use BurnLounge not only as a way to create their own music store, but also as a way of reaching out to family, friends, and other fans. NASCAR returns this favor by allowing BurnLounge access to their legions of devoted followers.

As BurnLounge President/C.O.O. Ryan Dadd puts it: “Danica has loyal fans; and anyone with a devoted audience that cares that deeply about the person will want to know what inspires her. It’s like a portal into her passions and personal tastes.” The concept of the “recommendation” takes precedence here, and that is the crux of what BurnLounge is about: enabling the masses and delivering control to the people. It’s up to the retailers to use what resources they have to get the word out there.
BurnLounge C.C.O. Stephen Murray feels Danica has really ran with this great opportunity: “Danica has essentially created the ideal “blueprint” of how a celebrity can use the BurnLounge model to sell their music and sell it well,” he remarked.

A huge community like this is fitting for BurnLounge because this company creates digital music customers. BurnLounge is not fighting for a piece of the pie – BurnLounge has something brand new cooking in the oven. Danica and the rest of these drivers want people to hear what inspires them as they get themselves fired up before a race. Since they can’t listen to tunes during the competition (they need to be able hear instructions and to talk to their crews), they have to get the blood pumping beforehand.

Danica sums it up on her website: “This is for all of those people out there who want to be in the music and entertainment world – this is your chance. All you have to do is click on the link and you can find out everything you want to know about owning your own music store and partnering with me.”

Take a look at what Danica listens to in order to get her blood pumping before a race:
Danica Patrick’s BurnList:
Alanis Morisette – Hand In My Pocket
Queen – We Will Rock You (Live)
Black Eyed Peas – Pump It
Black Eyed Peas – My Humps
Maroon 5 – She Will Be Loved
Avril Lavigne – Complicated
Nelly – N Dey Say
Alanis Morissette – Ironic
Kelly Clarkson – Since You Been Gone

For more information and to watch a video to see how you can own your own online music store just like Danica Patrick go to www.burnloungezone.com

Wednesday, September 20, 2006

Google

NBA Star Shaquille O'Neal Gets His Own BurnLounge Music Store

Today BurnLounge, the world's first community-powered digital music service, took a huge step forward announcing that NBA Champion, Shaquille O'Neal has joined the community powered network to promote his seven rap/hip-hop albums. O'Neal has always had a passion for music and is very excited to work with a company that shares the same passion. “By distributing my albums through BurnLounge, it not only gives me a new outlet to reach my fans, but also gives them the opportunity to become digital-music promoters themselves by legally sharing music with their friends,” said O’Neal.

BurnLounge’s innovative new digital distribution platform allows artists to promote their music in a viral community and connect people to their music in a more meaningful way. Through this platform, artists and fans can build their own fully functioning digital download store, where they can sell music and have access to a vast catalog of over a million titles from all of the major labels and hundreds of independent and unsigned artists. The BurnLounge model offers everyone the opportunity to participate in the music industry by promoting their favorite artists and albums on their personal store while receiving a percentage of the sales.

Alex Arnold the co-founder and CEO of this incredible company believes that teaming with artists such as O'Neal and major music labels, the company continues to move closer to giving BurnLounge retailers access to the largest, most diverse music catalog available. “We want to give the BurnLounge community the ability to endorse the music they love by giving them access to variety of music they may otherwise not be able to find in stores.” Arnold said.

BurnLounge is the first, next-generation; community-powered digital music service enabling music fans to discover and enjoy music, as well as operate their own digital music stores and evangelize the music they love. Through this innovative model, BurnLounge provides record labels and artists with a new fan-driven promotional channel. For additional information, please visit http://www.burnloungezone.com/