The BurnLounge Zone

the latest news from the music stores of, by and for the people

Monday, September 25, 2006

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NASCAR, Indy Car, and BurnLounge: Because Burning Up Tracks Can Be Done in More Ways Than One

By Steve Yanosey

Danica Patrick knows BurnLounge. So do Dale Ernhardt, Jr, Tony Stewart, Rusty Wallace, Jimmy Johnson, and a host of other drivers who don’t necessarily care too much about the speed limit. And they heard about BurnLounge just like anyone else – through word-of-mouth.
BurnLounge customers will now be able to access retailer stores owned and operated by these famous NASCAR and Indy Car drivers to see what kind of music these athletes love.

BurnLounge and the race car driving community are a natural match. It’s a truly symbiotic relationship that provides this company and the racing public with the chance to grow exponentially. What BurnLounge does for NASCAR drivers is provide a conduit for a large community of people to hear music they might not otherwise experience. Racing enthusiasts will be able to use BurnLounge not only as a way to create their own music store, but also as a way of reaching out to family, friends, and other fans. NASCAR returns this favor by allowing BurnLounge access to their legions of devoted followers.

As BurnLounge President/C.O.O. Ryan Dadd puts it: “Danica has loyal fans; and anyone with a devoted audience that cares that deeply about the person will want to know what inspires her. It’s like a portal into her passions and personal tastes.” The concept of the “recommendation” takes precedence here, and that is the crux of what BurnLounge is about: enabling the masses and delivering control to the people. It’s up to the retailers to use what resources they have to get the word out there.
BurnLounge C.C.O. Stephen Murray feels Danica has really ran with this great opportunity: “Danica has essentially created the ideal “blueprint” of how a celebrity can use the BurnLounge model to sell their music and sell it well,” he remarked.

A huge community like this is fitting for BurnLounge because this company creates digital music customers. BurnLounge is not fighting for a piece of the pie – BurnLounge has something brand new cooking in the oven. Danica and the rest of these drivers want people to hear what inspires them as they get themselves fired up before a race. Since they can’t listen to tunes during the competition (they need to be able hear instructions and to talk to their crews), they have to get the blood pumping beforehand.

Danica sums it up on her website: “This is for all of those people out there who want to be in the music and entertainment world – this is your chance. All you have to do is click on the link and you can find out everything you want to know about owning your own music store and partnering with me.”

Take a look at what Danica listens to in order to get her blood pumping before a race:
Danica Patrick’s BurnList:
Alanis Morisette – Hand In My Pocket
Queen – We Will Rock You (Live)
Black Eyed Peas – Pump It
Black Eyed Peas – My Humps
Maroon 5 – She Will Be Loved
Avril Lavigne – Complicated
Nelly – N Dey Say
Alanis Morissette – Ironic
Kelly Clarkson – Since You Been Gone

For more information and to watch a video to see how you can own your own online music store just like Danica Patrick go to www.burnloungezone.com

Wednesday, September 20, 2006

Google

NBA Star Shaquille O'Neal Gets His Own BurnLounge Music Store

Today BurnLounge, the world's first community-powered digital music service, took a huge step forward announcing that NBA Champion, Shaquille O'Neal has joined the community powered network to promote his seven rap/hip-hop albums. O'Neal has always had a passion for music and is very excited to work with a company that shares the same passion. “By distributing my albums through BurnLounge, it not only gives me a new outlet to reach my fans, but also gives them the opportunity to become digital-music promoters themselves by legally sharing music with their friends,” said O’Neal.

BurnLounge’s innovative new digital distribution platform allows artists to promote their music in a viral community and connect people to their music in a more meaningful way. Through this platform, artists and fans can build their own fully functioning digital download store, where they can sell music and have access to a vast catalog of over a million titles from all of the major labels and hundreds of independent and unsigned artists. The BurnLounge model offers everyone the opportunity to participate in the music industry by promoting their favorite artists and albums on their personal store while receiving a percentage of the sales.

Alex Arnold the co-founder and CEO of this incredible company believes that teaming with artists such as O'Neal and major music labels, the company continues to move closer to giving BurnLounge retailers access to the largest, most diverse music catalog available. “We want to give the BurnLounge community the ability to endorse the music they love by giving them access to variety of music they may otherwise not be able to find in stores.” Arnold said.

BurnLounge is the first, next-generation; community-powered digital music service enabling music fans to discover and enjoy music, as well as operate their own digital music stores and evangelize the music they love. Through this innovative model, BurnLounge provides record labels and artists with a new fan-driven promotional channel. For additional information, please visit http://www.burnloungezone.com/