The BurnLounge Zone

the latest news from the music stores of, by and for the people

Monday, September 25, 2006


NASCAR, Indy Car, and BurnLounge: Because Burning Up Tracks Can Be Done in More Ways Than One

By Steve Yanosey

Danica Patrick knows BurnLounge. So do Dale Ernhardt, Jr, Tony Stewart, Rusty Wallace, Jimmy Johnson, and a host of other drivers who don’t necessarily care too much about the speed limit. And they heard about BurnLounge just like anyone else – through word-of-mouth.
BurnLounge customers will now be able to access retailer stores owned and operated by these famous NASCAR and Indy Car drivers to see what kind of music these athletes love.

BurnLounge and the race car driving community are a natural match. It’s a truly symbiotic relationship that provides this company and the racing public with the chance to grow exponentially. What BurnLounge does for NASCAR drivers is provide a conduit for a large community of people to hear music they might not otherwise experience. Racing enthusiasts will be able to use BurnLounge not only as a way to create their own music store, but also as a way of reaching out to family, friends, and other fans. NASCAR returns this favor by allowing BurnLounge access to their legions of devoted followers.

As BurnLounge President/C.O.O. Ryan Dadd puts it: “Danica has loyal fans; and anyone with a devoted audience that cares that deeply about the person will want to know what inspires her. It’s like a portal into her passions and personal tastes.” The concept of the “recommendation” takes precedence here, and that is the crux of what BurnLounge is about: enabling the masses and delivering control to the people. It’s up to the retailers to use what resources they have to get the word out there.
BurnLounge C.C.O. Stephen Murray feels Danica has really ran with this great opportunity: “Danica has essentially created the ideal “blueprint” of how a celebrity can use the BurnLounge model to sell their music and sell it well,” he remarked.

A huge community like this is fitting for BurnLounge because this company creates digital music customers. BurnLounge is not fighting for a piece of the pie – BurnLounge has something brand new cooking in the oven. Danica and the rest of these drivers want people to hear what inspires them as they get themselves fired up before a race. Since they can’t listen to tunes during the competition (they need to be able hear instructions and to talk to their crews), they have to get the blood pumping beforehand.

Danica sums it up on her website: “This is for all of those people out there who want to be in the music and entertainment world – this is your chance. All you have to do is click on the link and you can find out everything you want to know about owning your own music store and partnering with me.”

Take a look at what Danica listens to in order to get her blood pumping before a race:
Danica Patrick’s BurnList:
Alanis Morisette – Hand In My Pocket
Queen – We Will Rock You (Live)
Black Eyed Peas – Pump It
Black Eyed Peas – My Humps
Maroon 5 – She Will Be Loved
Avril Lavigne – Complicated
Nelly – N Dey Say
Alanis Morissette – Ironic
Kelly Clarkson – Since You Been Gone

For more information and to watch a video to see how you can own your own online music store just like Danica Patrick go to


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