The BurnLounge Zone

the latest news from the music stores of, by and for the people

Sunday, December 31, 2006

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New York City Concert Series is a Showcase for Rising Talent

By Janet Hagan
New York, NY – BurnLounge street teams were out in force during the College Music Journal (CMJ) Music Marathon that ran from October 31 through November 4. The teams distributed Band Together, Stand Apart guide books for bands and artists interested in getting their music in the BurnLounge catalog, as well as Band Together, Stand Apart-branded Money2Burn Cards, each good for a free download, to all music fans at various venues throughout Manhattan and Brooklyn.
Band Together, Stand Apart guide books are aimed at bands and artists who not only want to get their music in the BurnLounge catalog, but want to know alternative ways to market their music. BurnLounge has put together this helpful guide so artists will be able to get their names and music to the public in more effective and meaningful ways.
“Our presence at CMJ was important this year because the demographic of the bands and fans in attendance reflect those we need to be engaging more,” said Bryan Ling, BurnLounge VP of A&R.
The CMJ Music Marathon, hosted in New York City for 25 years, has been a beacon for the world’s best new music, introducing thousands of rising stars through showcases and concerts.
This year, more than 100,000 music professionals, artists and fans converged during CMJ to watch the 1,158 shows.
The response to the BurnLounge teams and materials was great, and BurnLounge looks forward to bringing more promotional and marketing resources to future industry events, such as South by Southwest in March 2007.

Be sure and check the ResourceCenter at www.burnlounge.com/rooster to get yourself or your friend’s band a copy of Band Together, Stand Apart.